Positive Impact of Outsourcing in India Essay

Outsourcing or Business Process Outsourcing (BPO) to countries belonging to the developing classification is the present trend. The establishment of outsourcing as an essential component in the world economy is a result of explosive growth of internet, development of the information society, and globalization. The outsourcing of Information Technology (IT) emerged during the time of the start of every corner of the world being brought together by the internet and the national barriers of countries all over the globe were brought down by globalization(Ghimire, 2005).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In information technology industry, outsourcing to developing countries is the latest strategy of companies from developed countries mainly as a cost-cutting mechanism. Outsourcing now is not merely other firms handling operations and services of other companies but rather it has crossed the national borders. Parts of the IT aspects or the whole business functions are now executed and managed by different companies in developing countries like India, Brazil, China, Israel, and Philippines. These developing countries have companies which cater to the needs of big companies in developed countries. Outsourcing to other countries is thus the provision of services like those associated with information technology by companies of developing countries to sustain the needs of the companies which are in developed countries. The primary driving force of big companies in developing countries employing outsourcing in developing countries are: higher efficiency, better quality of services, and cheaper labor cost(Nag, 2004).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The growth of the information technology sector of India has been unparalleled since the liberation of the Indian Telecom sector in 1994. The progression of India as a global outsourcing provider is continuous since then. Today, this country is the primary outsourcing provider in the world, holding the 44% of global outsourcing market in back-office services and software. At the end of 2005 the revenues generated by the outsourcing in this country is 17.2 US dollars; and hired direct employment of 1.05 million people and hired indirect employees which sums up to 2.5 people. These indirectly hired employees are associated with the catering and transport business(Pradhan, 2005).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Positive and negative impacts to the people of India especially on the workers of the outsourcing provider companies are brought about by this new trend. The most significant impact of outsourcing in developing countries like India is on its economy and its employment rate. Numerous numbers of individuals are given the opportunity to work for a living through the outsourcing processes. The outsourcing of the information technology (IT) to India increased the employment rate with 100,000 people being hired annually. Though the salary of those people working in an outsourcing provider from a developing country is lower than those of their developed country counterparts, these salaries are already slightly higher in relation to the rates in their developing country(Nag, 2004).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The development of new infrastructures in developing countries like India is another affirmative impact of the business operations outsourcing. Aside from this, outsourcing also brought about the transmittance of ideas and technology to developing countries regarding various aspects of the business industry like manufacturing and agriculture. Guidance in communications from business-to-business and e-commerce applications; information provision regarding marketing and prices; and conveyance of knowledge on services processing operations are among the specific benefits acquired by developing countries through outsourcing(Nag, 2004).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The primary component of India’s outsourcing industry is the call centers which are providers of information and telecommunication technology-based off shoring services. The progression of the call center industry in India brought about changes in the culture and society of this nation. India which is a patriarchal society is now faced with the issue of social, cultural, and economic women empowerment because the call center industry prefers to hire women. These women call center agents acquired financial independence hence their outlook, career choice, and attitude changed from being subordinates of the patriarchal society into women capable of being independent and asserting themselves in their society and families. Despite women though being independent financially their social status in the society is not much changed because their work is considered inferiorly dignified due to the night working hours(Pradhan, 2005).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The call centers serve as avenue for the Indian call center agents to understand the culture, customs, and accent of the West through the costumers which they provide services. These Indian call center agents are also exposed to diverse culture of the people that they work with because foreigners also come to India and work as call center agents. The outsourcing thus also serves as a medium for the Indian people especially the youth who are working as call center agents to interact with foreigners of different languages and culture(Pradhan, 2005).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Though outsourcing provides positive impacts to the people in India, it also goes along with its negative attributes. Some call center agents due to the pressures in their work and night working hours undergo panic attacks, stress, relationship troubles, depression, eating disorders, alcoholism, and relatively no social life. Mental, psychological, and health disorders are also observed in outsourcing companies due to the desire of the worker to cope with the challenges in their work. The workers of these outsourcing provider companies are subjected to racial and cultural discrimination by people of the developed countries which they service. The nature of the working hours of these outsourcing workers also brought about social division wherein the working class youth are alienated with their peers because they are not able to socialize with them(Pradhan, 2005).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Change like the development of India’s business industry through outsourcing despite having various benefits also comes with diverse disadvantages. The government which benefits from the revenues and taxes which are generated through the outsourcing industry needs to have programs to help the employees of this work force be able to cope up with the challenges they encounter. In general, outsourcing brought about boost in the economy of India and is strengthening the value of rupee against the US dollar. References Ghimire, B. (2005). IT Job Outsourcing. Ubiquity  Ã‚   Retrieved January 29, 2008, from http://www.acm.org/ubiquity/views/v6i31_bhumika.html Nag, B. (2004). BUSINESS PROCESS OUTSOURCING: IMPACT AND IMPLICATIONS. Bulletin on Asia-Pacific Perspectives. Pradhan, J. P. a. V. A. (2005). Social and Cultural Impact of Outsourcing: Emerging Issues from Indian Call Centers. Harvard Asia Quarterly, from http://www.asiaquarterly.com/content/view/155/

Sociology Ch Notes

Are a Result of the collection and analysis of data from a variety of sources such as: Interviews Observations Surveys They are models that allow us to generalize and make predictions Students Need To Be Objective When Studying Sociology Do not be subjective We all have a belief system that can be a problem when studying sociology Remove the â€Å"I† Social Control = the social mechanisms that regulate people's actions – Studied through 3 paradigms: Functionalism Conflict Theory Symbolic Interactions A paradigm is a theoretical framework through which scientists study the world.Founders of the Discipline of Sociology Functionalists: Augusta Comet (1798-1859) – Wanted to build better societies Recognized 2 equal yet opposing forces in society: Social Static (Tries to keep things the same) & Social Dynamics (force for change & conflict) Founders Continued:- Herbert Spencer-social Darwinism Emilee Druthers (1858-1917) First social researcher to carry out an Investig ation using a large scale collection of data & wanted sociology to be more scientific Ideas and values are the driving force structure could influence human behavior Social Solidarity = The bonds that unite society – Shared beliefs These are important for society to operate harmoniously Collective Conscience = A group's common values, goals, outlook, interpretation of events & identical ways of thinking in smaller societies Solidarity = how connected people feel to others in the environment Mechanical Solidarity = Pre-longitudinal Organic Solidarity = Social ties based upon a functional interdependence of the members of society (we are all dependent upon other, people we do not even know, for our everyday necessities) This is less personal than with mechanical solidarity hen everyone knew each other, what to do, how to behave, and their place in the scheme of things. A lack of solidarity can lead to Egoistic Suicide -few social connections and isolation Alarmists Suicide â₠¬â€œ Exceptionally high level of solidarity places the soup's interests as superior to the individual's. Fatalistic = Too much social control and Anomic = rapid change, usually economic. Division of Labor = A unifying force Tailcoat Parsons – One of the most influential Functionalists Robert Morton – – Manifest Consequences = the intended consequences of an action, LatentConsequence = unintended consequence of an action, & Dysfunctional Consequence = when an action weakens social bonds (a negative societal effect) Conflict Theorists: Karl Marx (1818-1883) – Extreme influence on world politics Focused upon discord and exploitation in society Social change, social institutions and social values are dictated by economic forces Bourgeoisie- Owners of the means of production Proletariat – Sold their labor Capitalism- Bourgeoisie seek to maximize profits & exploit workers Alienation – Workers removed from creativity and achievement, leads to despa ir False Consciousness Historical Materialism Harriet Martinets (1802-1876) – Little recognized – Focused upon Industrialization & Capitalism, class, race & gender inequalities W. E. B. Du Bois (1868-1063) – First African American to receive Ph. D. From Harvard. Studied dual heritage & advocated the eradication of prejudice and discrimination Jane Adams (1860-1935) – Hull House – Poverty results from ignorance and structural barriers, not from failings in the morality of a person. John Bellary Foster – The negative effects of capitalism on society and the planet as a whole. C.Wright Mills – Social Conflict (Marxist) Sociological Imagination† = A way of thinking that gives you an understanding of the societal forces that shape your life- how society influences the outcome George Herbert Mead (186-1931)- Founder of Symbolic Internationalism, interested in colonization George Simmer (1858-1918) Interaction amongst people is influen ced by size of group Herbert Blamer – Human beings behave toward things on the basis of the meanings they ascribe to those things – Contagion = a rapid, irrational mode in which people don't think rationally or clearly = in a group setting. People ‘lose their heads' and react eke acting Howard Becker – Labeling Theory – Human action is related to the labels attached to it. A label is attached to a certain behavior when a group with powerful social status labels it deviant. Deviance is rooted in the reactions and responses of others to an individual's acts. Max Weber (1864-1920) Began as Karl Marx, social class influences our outcomes, but thought that Mar's two class system was too simple. Wealth is important, but so are political power and social status.Discussed the emerging Bureaucracies and Rationality . The Protestant Ethic led to or influenced the rise in Capitalism. The accumulation of wealth is a sign of God's favor. Stressed that the study of sociology should be value free with no personal bias Emerging Paradigms Feminist Theory Gendered and interdisciplinary Exchange Theory Our social experiences consist of a series of rewards and costs. People want to maximize their rewards and minimize their costs which leads to their choice of social action Environmental Theory How do societies adjust to ecological changes (Beasts of The Southern Wild movie). Humans are Just one type of organism sharing the ecological space with animals.

Accounts Sba Essay Example for Free

Accounts Sba Essay ? The aim of my project is for me to arrive at a comprehensive understanding of the financial sector of the business world. To draw up the financial records for the year 2009 for Jen’s Supermarket and to comment on the entity’s performance using appropriate tools of Analysis Description and Overview Jen’s Supermarket is a developed and simulated entity owned by Jenevonne Kirton, who is the sole proprietor. Jen’s Supermarket is a developed supermarket which sells a variety of food items and miscellaneous goods, serving most of the island in its convenient location. The supermarket employ fifteen staff along with Ms. The capital at beginning was 202800 while at end it was 208165 which showed an increase by 5365 at the end of the month. Suggestions/Recommendations Current Ratio It is recommended that Jen’s Supermarket 1. Uses the excess money to expand the business by opening another supermarket. 2. Introduce new product to the business and purchase new equipment. Gross Profit It is suggested that Jen’s Supermarket should 1. Source cheaper suppliers to facilitate the demand of goods so profitability would be greater at the end of the month. 2. Offer new promotions every week and offer the customers raffles at a chance to win prizes at the end of the year. These are given to help Jen’s Supermarket increase gross profit and sales. Conclusion It is clear that Jen’s Supermarket keeps adequate records for the business to demonstrate the profitability over the financial period for the month. It could however, increase the current ratio and gross profit by incorporating the suggestions/recommendations outlined. Nevertheless Jen’s Supermarket made a good net profit for the month of December in 2009. Overall based on the performance of the business Jen’s Supermarket was able to make a profit of 6365 despite the low sales of 104 850. Accounts Sba. (2018, Nov 13).

Reaction paper for health communication Essay Example | Topics and Well Written Essays - 500 words

Reaction paper for health communication - Essay Example Moreover, the production gives rule for media on the best way to blanket health matters and investigative matters and elaboration on the vitality for correct and successful correspondence of wellbeing issues. An extraordinary concern from the readings is that wellbeing issues regarding sex are very delicate and oblige that data imparted be correct, true and the correspondence compelling. A review of the distribution deception in sexual health disclosures uncovers the meaning of wellbeing correspondence, imperativeness of a healthy sex life and gives a highlight of some correspondence and media systems that wellbeing communicators can use to achieve target crowd. It likewise incorporates an examination that every correspondence and media procedure presents. I now understand what it means to communicate to the target group with sensitive information (Lucchetti 305). The article has helped me understand key sectors of concern when outing together a paper about health. Health is not a generalized field and calls for specifying the ailment. In addition, a person wishing to communicate should first gather facts and research widely about the subject area. Choosing the right words for the message helps drive the message home. Some words are specifically for certain areas of the society and as such should be understood. The paper however was too shallow about epidemiology. I felt it should have laid down some facts about the disease and how they have affected human beings for the last five years. Publishing out of statistical data using tables and graph representations are eye catching and impact the audience more than plain word illustrations. In addition, the publication was not very sensitive in giving out information. Not every bit of information belongs to the public. The authors never considered the fact that their work is read by the public and not only professionals. The use of immense and deep technical terms without

Dances of the renaissance Essay Example | Topics and Well Written Essays - 500 words

Dances of the renaissance - Essay Example The dance music of the Renaissance was written for instruments such as the sackbut, lute, viol, pipe and the tabor. Some of the most popular ones are discussed below. An allemande literally means ‘German’ and it was one of the most popular instrumental dance forms in Baroque music, and a standard element of a suite. The allemande originated in the Renaissance period as a duple meter dance of moderate tempo, derived from dances supposed to be favored in Germany at the time and was performed in 4/4 time. Originally, the allemande formed the first movement of the suite, before the courante. The basse danse literally means ‘low dance’ and it was the most popular court dance in the fifteenth and early sixteenth centuries. Basse danse music is always in 6/4 and in performance, 3 or 4 instrumentalists would improvise the polyphony based on this tenor. Basse danse is slow and processional, and is played with a constant speed throughout. It begins with a reverence and so there is usually no need to play any introductory bars before beginning the music, although a drumbeat or two may help. The basse danse later led to the development of the pavane. A branle is a 16th century French dance style which moves mainly from side to side, and is performed by couples in either a line or a circle and was mainly performed by commoners. Branle music is often in 4/4, although can be found in 2/4 and even with variations in timing between the bars. Branles don’t start with a reverence, and so a few introductory bars of music are usually required to get the dancers moving. According to Arbeau, every ball began with the same four branles. The Double Branle has a simple form involving two phrases of two bars each. The Single Branle, however, consists of a phrase of two bars, followed by a phrase of one bar and appears in numerous places. Likewise the Gay Branle consists of two

Home work 4 Assignment Example | Topics and Well Written Essays - 250 words

Home work 4 - Assignment Example considering the enterprise as a whole (2) deciding which jobs to analyze; (3) collecting information; (4) recording them; and, (5) to be analyzed and interpreted according to the needs of the company (p. 29). Today, many software programs are now being designed to carry out this basic yet complicated task of maximizing the human resources of a business organization. Descriptions Now is one of these software programs that help HR managers and supervisors in making certain that the people being hired possess the abilities to perform the tasks and duties that come with the positions they are hired for. Published by the SofoText Incorporated, the software, which offers a 14-day free trial for potential subscribers, provide blank forms and standardized questionnaires which enable those who do the job analysis to determine what a position specifically needs from those who will be assigned to it. The forms describe: the general purpose of the job; the essential duties and responsibilities; the competencies needed, the qualifications, education and experience requirements; the language, computer and mathematical skills; the persons reasoning ability; his or her certificates, licenses, and registrations; what the physical demands of the jobs are and the work environment with which the person shall work (â€Å"Descriptions Now,† n.d.). It also provides features that will enable one to check and update the software library of job descriptions and others which may be acquired through the Internet as well as storage for previously made reports. Other links are also maintained to connect subscribers with sites that supply these

Fiber Optic cables Essay Example | Topics and Well Written Essays - 2750 words

Fiber Optic cables - Essay Example The phenomenon of guiding light through bent glass has been early given by Leonardo DaVinci in one of his notebooks. But, he has not been able to verify this assertion. What is known for certain is that total internal reflection of light in a beam of water, basically guided light, and was given by the physicist John Tyndall in either 1854 or 1870, depending upon which reference you consult. Tyndall showed that light could be bent around a corner while it traveled through a jet of pouring water. Using light for communications came after this. . In 1934 the first patent on guided optical communications over glass was obtained by AT &T. unfortunately, no materials were available at that time to fabricate a glass (or other type of transparent material) fiber optic cable with sufficiently low attenuation to make guided optical communications possible. Between 1968 and 1970, experts who were working at a number of different academic, industrial and government laboratories dropped the attenuation of glass fiber optic cable from over 1000 dB/km to less than 20 dB/km. Corning patented its fabrication process for the cable. In the late 1980's and 1990's this progress increased with the even lower cost plastic fiber optic cable and Plastic Clad Silica (PCS). In last few years a number of oceanic fiber optic cables have been fabricated. One cable was fabricated in 1990. That was relatively non-controversial. However, as additional cables were introduced, the coastal fishing industry became increasingly concerned about the loss of fishing ground resulting from cable placement, and their liability should they come into contact with a cable. Another cable was fabricated in 1998. To represent their interests a number of coastal fishers formed a committee. After discussion on numerous issues, the fishers and the cable owner reached on a conc lusion that has served as the basis for later agreements' between these two groups in Oregon. Two concentric layers termed the core and the cladding are the basic composition of a fiber optic cable. These layers are shown in the following figure. Fiber Optic Cable, 3 dimensional view and its basic cross section Both core and cladding have different refraction indexes with the core having R1 and the cladding R2. Light is piped through the core. In Fiber optic cable an additional coating termed as jacket is also provided around the cladding. Core, cladding and jacket are all shown in the three dimensional view on the left side of above Figure. The jacket is usually made up of one or more layers of polymer. This jacket protects the core and cladding from shocks that might affect their optical or physical properties. It acts like a shock absorber. The jacket also provides protection from abrasions, solvents, Small oil

Common Stocks Essay Example | Topics and Well Written Essays - 750 words

Common Stocks - Essay Example An active investor has to constantly monitor the trends of the stock market. It is true that if some investments do poorly, others can compensate the loss but such a portfolio has to be prepared in consultation with the investment experts as mere hunches cannot be relied upon. Investing in a diversified portfolio should be indulged in only if it is a substantially large investment, as otherwise the transaction cost would be too much. A small investor is best advised to go for mutual funds in order to avoid high transaction charges, stock commissions and other costs of a diversified portfolio6. The person who does not diversify is averse to risks and invests in secure and reputed stocks expecting to reap a steady yield. Such investors usually belong to categories whose investment goals are sometimes based on the immediate tax saving requirements. The investor who is taxed at high rates should choose investments subject to full or partial tax exemption, such as government securities and bonds. There are others who tend to stay with their chosen best performing stocks and make a steady income from them.2 People who have less appetite for risk and want a steady safe flow of income are the ones who don’t diversify much. For such people bonds are the most appropriate investment instruments. Diversification is a way to limit risk but it is not necessary. Small investors cannot indulge in diversification as the cost would be too high. If at all, small investors can diversify by investing in mutual funds which are handled by experts. Generally investors who are experts in the stock market and have the time and resources to actively follow the stocks, charts and are abreast with the latest investment strategies are capable of making informed decisions and sticking to the best performing stocks and have less need to diversify. They usually stick to their shortlisted best performing stocks and reap the profits over a long period of time. The government of any

The Gun Control in the USA Research Paper Example | Topics and Well Written Essays - 1000 words - 1

The Gun Control in the USA - Research Paper Example Most of the congresses believe that the gun control has potentially resulted in an increase in criminal cases related to the use of guns through restricting its primary deterrent which is self-defense. Statistics have it that law-abiding citizens in the United States who use their guns outnumber the criminals who use guns and the ratio has been placed at approximately 1000 to 1. This means that any withdrawal of guns from the citizens will eliminate the lawful use guns for self-defense as well as its deterrent impact (Polsby 35). The same statistics have it that most American use different types of firearms to defend and protect themselves from criminals with the figures being placed at approximately 764, 000 times yearly. The Gun control law to a larger extent conflicts with the Second Amendment of the Constitution of the United States which has the clause that gives citizens the right to bear firearms. The Bill of Rights guarantees citizens the right to bear and keep arms by a virt ue of a selective reading of the Bill. The federal have argued that the statement â€Å"a well-regulated militia† refers to a Free State security and most Courts of Appeal have claimed that the statement calls for the right to bear firearms to have the collective state militia’s rights and not individual rights to own weapons as they wish. The Congress came up with a law in the year 2005 that offers the gun dealers and manufactures more immunity protecting them from being sued. This followed a heavy lobbying coming from the gun industry and the NRA.... Most of the congresses believe that the gun control has potentially resulted to an increase in crime cases related to the use of guns through restricting its primary deterrent which is self defense. Statistics have it that law-abiding citizens in United States who use their guns outnumber the criminals who use guns and the ratio has been placed at approximately 1000 to 1. This means that any withdrawal of guns from the citizens will eliminate the lawful use guns for self defense as well as its deterrent impact (Polsby 35). The same statistics have it that most American use different types of firearms to defend and protect themselves from criminals with the figures being placed at approximately 764, 000 times yearly. The Gun control law to a lager extent conflicts with the Second Amendment of the Constitution of the United States which has the clause that gives citizens the right to bear firearms. The Bill of Rights guarantees citizens the right to bear and keep arms by a virtue of a selective reading of the Bill (Anderson 78). The federal have argued that the statement â€Å"a well regulated militia† refers to a Free State security and most Courts of Appeal have claimed that the statement calls for the right to bear fire arms to have the collective state militia’s rights and not individual rights to own weapons as they wish. The congress came up with a law in the year 2005 that offers the gun dealers and manufactures more immunity protecting them from being sued. This followed a heavy lobbying coming from the gun industry and the NRA (Block 45). The PLCAA (The protection of Lawful Commerce in Arms Act) protects the gun industry even if they are producing guns that can be considered unnecessarily dangerous to the common

Ethical Dilemmas Essay Example | Topics and Well Written Essays - 1500 words

Ethical Dilemmas - Essay Example Besides, organizations are engaged in shifting their manufacturing facilities to developing countries as a cost cutting measure. However, such strategy of organizations has led towards the emergence of many ethical problems between the organizations and its stakeholders (Karake-Shalhoub, 1999). Ethical dilemma is literally defined as a moral situation in which an individual has to make choice between two or more options. On the other hand, ethical dilemma in business is said to be existing when the decision makers within the organizations are encountered with making choices amongst two alternatives that may have a serious impact on the organization’s profit earning capability and/or its stakeholders (Shata, 2013; Fernando, 2009). Correspondingly, this essay intends to demonstrate an in-depth understanding and application of the ethical dimension of business decision making. In the given case study, Omax which is a large home appliances company is faced with the radical need to cut its workforce as its one of the strategies to shift its manufacturing activities to developing countries. In a board meeting, senior management team assigned Jenny who is working as HR manager in the company with the task to downsize the procurement department within the company. However, there are two individuals namely Alan and John who are currently working as procurement officers and are liable for sourcing suppliers. Unenviably, only one position is available within the procurement department corresponding to the downsizing strategy. Hence, Jenny is challenged with the choice to retain either Alan or John. Notably, off the job both Jenny and John are the members of book club and have formed friendship with each other. Besides, Jenny is also aware that John recently has a new born baby and realizes that the job would important for John and for his family. Now, Jenny is fi nding it difficult to make decision regarding the layoff. Jenny is unsure

Physiology of Aging Essay Example for Free

Physiology of Aging Essay Physiology of aging is two different terms with a common meaning. That is, the aging processes. The term ‘physiology’ is defined by White (2008) as â€Å"the biological study of the processes and activities of the working parts and systems in the human body† (p. 8). Aging on the other hand simply refers to accumulation of age. Thus, in a sense, physiology of aging refers to the natural processes of the human body as it accumulates more years of existence. This processes according to Rastogi (2001) is â€Å"characterized by deterioration of several functions†¦and its rate occurs at different times† (p. 519). Physiology aging therefore Based on the definitions of White and Rastogi, it appears that physiology is a process that facilitates changes in the physical body including â€Å"how we look,† or how we act in response to the pressures of daily living. In other words, physiologic aging is the gradual process of physical changes towards a weak and aging physical body. On the question whether evidence-based methods slows down physiologic aging, it appears that it is not the case because there is no solid findings that categorically affirms it indeed slow down physiologic aging . Although there are some benefits to the physical body, Bluestone gave no indication that the method could slowdown physiologic aging. Evidence based methods however provide effective treatment for various diseases especially stress burn disease such as â€Å"coronary heart diseases† (p. 106), high blood pressures, and so on through its various approaches that relaxes the body. Going back to the definition of physiology and aging, physiologic aging is a process of getting old that is always accompanied by the deterioration not only of functions but also of body cells. In this case, there are clearly no alternatives to slow down physiologic aging, as aging is a normal process that might be hasten but may not slowed down. As I observe on various adult individuals, I noticed that many of them suffers from various diseases such arthritis, dementia, and rheumatic diseases. According to Enguidanus (2006), evidence-based practice that â€Å"provides a vehicle for providers to deliver high quality services to their older and frail, clients, helping them to preserve or restore function, maintain or improve physical and mental health status, and prevent or delay institutionalizm† (p. 2) is a program to cater the need . Apparently, to delay aging was not part of the purpose by which evidence-based methods. Thus the main thrust therefore of evidence base-methods’ was not to experiment whether it could slowdown physiological aging, but assist adults especially towards their physical and normal heath issues. Given the above discussion, evidence-based methods according to Enguidanos operate under three basic statements as follows: â€Å"Some things should be done†, â€Å"This should be done†, and â€Å"This should be done. † Clearly then physiology of aging speaks of the physical weakness of the elderly people as part of the natural processes of the body to grow weak as gets old. The Evidence-base methods is an agency that dealt with this physical problems rather than slowing than the processes of physiological aging. References Enguidanos, S. M. (2006) Evidence-Based Interventions for Community DwellingOlder Adults USA: Haworth Press Rastogi, S. C. (2001) Essentials of Animal Physiology India: Age International White, S. (2007) Grassroots Tennis: Helping Parents and Coaches Teach Kids USA: Lulu. com

Assessment For Learning Essay Example for Free

Assessment For Learning Essay Although Hamlet and Agamemnon both follow Aristotle’s definition of tragedy, I believe Hamlet is a more tragic play. Many more innocent lives were taken in Hamlet than Agamemnon. Hamlet, Gertrude, Ophelia, Polonius and Laertes were all killed due to Claudius’ deceptive and cheating ways. In Agamemnon, Cassandra and Iphigenia were the only innocent lives taken, both caused by Agamemnon’s lack of morals. The sheer number of deaths in Hamlet that were caused by unjust means and intentions brings a great amount of unrest to the audience. It holds even greater unrest for the audience when compared to Agamemnon. The level of understanding I had with all the characters was far greater in Hamlet than in Agamemnon. Hamlet, the tragic hero in his play, was the main character. The audience was able to connect and sympathize with him through his struggles with avenging his father and his many soliloquies. Touching on the topic of Hamlet’s desire for suicide in his soliloquies gives the impression that he is trapped in his life. Even though he may be miserable in the world he lives in, suicide is forbidden by his religion, and thus he is trapped to stay in a world he hates. Agamemnon does not appear in his play until at least half way through. This makes it difficult to justify Agamemnon, the tragic hero in his play, as the main character. His wife, Clytemnestra is the main character since her story is followed from the beginning to the end of the play. Making a connection with the tragic hero in Agamemnon is much more difficult since the audience does not have a chance to connect with him, ultimately making his death less tragic and compelling to the audience. An element of Aristotle’s definition of tragedy is involving a tragic hero of higher standing. Both of these plays follow that element. Hamlet is the prince of Denmark. Agamemnon is the king of Argos, Greece. Both of these men make and error in judgement that eventually leads to suffering and their final downfall. Hamlet accidently kills Polonius, believing him to be Claudius. This sets a chain of events in action that leads to the death of not only himself, but many people around him. Agamemnon makes the mistake of trusting his wife upon his return. He walks on the purple silk into his palace, where Clytemnestra kills him. This event feels less tragic since the audience almost believes Agamemnon deserves death for sacrificing his own daughter and taking Cassandra as a concubine.

The McDonaldization of Society

The McDonaldization of Society According to Ritzer, the Mcdonaldization of society has standardized the consumer experience. Critically discuss. The McDonaldization of society was originally published in 1993 and has since been revised and republished several times. In this text Ritzer argues that a process of McDonaldization has taken place in which the principles of the fast food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world (Ritzer, 2004, pg 1). This process has revolutionized the principles of business and transformed our experiences of production and consumption.   Ritzers concept is based on the work of Weber and his theory of rationalization (Weber, 1964). Weber argues that modernity is characterised by instrumental reason, with an increased emphasis on efficiency, control and the use of technology. This was initiated by a decline in traditional authority and the influence of charismatic leaders. The authority of rationality is based on rules and the application of science, logic and reason.   These rules are carried out by bureaucratic structures in wh ich groups of peoples are organised into hierarchies, each having individual responsibilities. They must follow the rules and regulations set by those who occupy a higher level in the hierarchy (Ritzer, 2004). Ritzer uses his McDonaldization model to demonstrate this rationalization process. The bureaucratic characteristics of the fast food restaurant include a complex division of labour in which food is prepared elsewhere and delivered frozen. A crew of labourers then perform a specific role repeatedly, such as cooking food and serving customers. For Ritzer, the fast food restaurant has come to represent the growth of rationalization in the twentieth century and its increasing influence on everyday human interaction and personal identities. Ritzer identifies four aspects of McDonaldization, one of which is predictability and relates most closely with this essay title. This aspect of McDonaldization implies that all products and services are standardized, that is they are identical at any time and in any place (Aldridge, 2003). To standardize means it is free from any irregularities, all the products are made to conform to one another. Shlosser (2001) refers to this characteristic as uniformity (pg. 5). This is the key to the success of any business franchise he argues. Customers are drawn to familiar brands by an instinct to avoid the unknown. A brand offers a feeling of reassurance when its products are always and everywhere the same (Schlosser, 2001, pg 5). Both Schlosser and Ritzer argue that the success of the fast food industry, through the production and consumption of standardized products, have encouraged other types of industry to adopt these methods of business.   This has meant that identical copies of vari ous stores are now spread across the world, leaving smaller businesses unable to compete (Schlosser, 2001 and Ritzer, 2004). For example, Subway now has 27,000 outlets in 85 countries and Starbucks opens an average of 6 new coffee shops per day (Ritzer, 2004). Standardization has made its roads in areas like education, healthcare, shopping, leisure and sport. It is worth concluding my introduction by outlining the other three characteristics of Ritzers McDonaldization theory. Then I will proceed to discuss the question of whether the McDonaldization of society has standardized the consumer experience. The first dimension is efficiency the optimum method for getting from one point to another (Ritzer, 2004, pg 13). By following predetermined steps, businesses can function efficiently as every stage is carried out quickly and easily. This idea of efficiency is promoted by businesses as beneficial to consumers, but in reality serves their business interests as customers are increasingly providing their own labour while paying additional charges for the privilege. Ritzer offers many examples, such as salad bars, ATM machines and drive throughs.   A few years ago, the fast food chain McDonalds came up with the slogan We do it all for you. In reality, at McDonalds, we do it all for them. We stand in line, take the food to the table, dispose of the waste, and stack our trays. As labour costs rise and technology develops, the consumer often does more and more of the work (Ide and Cordell cited in Ritzer, 2004, pg 61).   The second aspect is calculability, Ritzer argues that McDonaldization involves calculating, quantifying. Quality tends to become a surrogate for quality (Ritzer, 2004, pg 66). Mcdonaldized products and services are quantified, tasks are done within a certain time and products are a specific size, numerical standards are applied to almost everything. The size of a Big Mac never changes (Aldridge, 2003). Microwaves in the home mean that meals can now be prepared in minutes, saving time for other activities. News broadcasts are condensed into minute snippets of information so we are not bogged down with detail and useless information. Ritzer argues that although an emphasis on calculability means that we can pay very little for large sizes, the quality of these goods are becoming ever more substandard. The final dimension of the McDonaldization paradigm is control. This involves the use of nonhuman technology to remove the uncertainties caused by human agency and to ensure that both employees and customers are pliant participants in the McDonaldizing process (Ritzer, 2004, pg 132).   Employees are not required to think for themselves or apply human logic to their work. They must follow instructions, push buttons on tills and scan barcodes. The skill and potential of human actors has become insignificant in a McDonaldizing world. Our everyday interactions are now based on the use of machines. Ritzers critique of these four dimensions is discussed in his chapter on the irrationality of rationality where he acknowledges the benefits of the McDonaldization of society, such as increased variety, the availability of 24 hour shopping and increased speed of service.   But despite the obvious benefits he argues that rationalization produces unreasonable systems in which human reason is und ermined. His arguments mirror those of Marx and his discussion of alienation (1844). Ritzers analysis of McDonaldiztion can be extended to many fields of consumption which have become increasingly standardized. For example, many argue that higher education has become McDonaldized. Previously, academics who teach in higher education were able to control their methods of teaching and dictate the nature of its content. This diversity in teaching styles and approaches has been reduced to a homogenized, product orientated system in which the student is now thought of as a customer. The quality of education is now highly controlled and regulated, teaching and research is bureaucratic and rationalized to serve economic interests.   Evidence of this can be found in the emphasis on skills and employability placed on students as well as the use of postgraduate students and other low wage teaching assistants to lead classes. Higher education institutions are forced to compete with one another for funding and rank positions for the quality of teaching and research. Students op inions are now recorded by way of course evaluations which amount to surveys on customer satisfaction (Poynter, 2002).   Lecturers and tutors are often required to develop and update new skills in technology in their teaching, this includes the use of power point and blackboard. Students also use technology in their studies in order to prepare them for their careers and the world of business. Although there is no national curriculum in place for higher education, this may change in the future and a national standard may be put in place (Hartley, 1993). This mass production of education is likely to cause a decline in its quality. Ritzer argues that we have seen the ultimate step in the dehumanization of education, the elimination of a human teacher and of human interaction between teacher and student (Ritzer, 2004, pg 155). It is interesting that Ritzer suggests not only that university education has become McDonaldized, but that   the subject of sociology has too.   He discus ses the McDonaldization of sociology textbooks and sociological theory or standardized theory (Ritzer, 1998, pg 37) but does not consider his own contribution to this phenomenon in writing the McDonaldization thesis. Many argue that his books have made social theory more palatable for students (Smart, 2006). There are many other examples of standardized consumer experiences. Ritzer identifies fie aspects of this standardization or predictability. Each can be related to specific areas of consumption. Hotel chains are   a perfect example of predictable settings the growth of these chains has changed the way we experience hotel stays, while previously they were very diverse and owned by individuals who ran them in different ways and offered varying services and amenities. Now customers know what to expect from well known chains as each establishment is identical to the next (Ritzer, 2004,). The existence of individually run guesthouses and bed and breakfast is not a thing of the past as Ritzer seems to imply. These types of hotels are still hugely popular by consumers who wish for a more traditional, less standardized experience. The use of scripted interaction has created a more routinized experience for the consumer, we encounter this form of pseudo-interaction on almost a daily basis in fast food restaurants and   supermarkets as well as other places. Many supermarkets require their staff to follow a number of compulsory steps when serving customers, such as great the customer, offer to pack, promote certain products, say goodbye etc.   Ritzer argues that consumers are subjected to inauthentic, insincere, treatment. I would argue however that although workers are required to ask certain questions, it is not as scripted as Ritzer claims, many businesses encourage their staff to engage in natural conversation with them. Ritzer highlights that employee behaviour has become set to a specific standard. Workers must dress and act in a certain way. Detailed employee manuals are often distributed containing the dos and donts of the job. Disney is a   good illustration of this, Bryman (2004) discusses the emotional labour of employees working in Disney theme parks in which they must act as characters when delivering service, they are required to present the idea that they are taking part in the fun and not simply working. They internalise the culture of Disney by using a specific vocabulary and adopting a Disneyized persona in their work. The standardized nature of products, as well as the processes involved in their production, is another aspect of Ritzers predictability theory. In McDonalds, the food is easy to prepare and pre-cut to look identical to one another. The methods of preparation are the same in every restaurant, as is the packaging in which it is served. Ritzer argues that simple menus ensure predictability and uncomfortable seating (which is often in short supply) ensures that customers eat and leave quickly. It is important to note however, that McDonalds restaurant has changed in recent times, the menu has grown and now includes more healthy options and alternatives to the classic items like hamburgers and milkshakes. The decor and seating have also changed and is now much more vibrant, creating a dining experience in which customers are not forced to leave quickly but relax and take their time. This is something Ritzer may have to factor into the next edition of his book. He also argues that regional and ethnic distinctions are disappearing from American cooking (Ritzer, 2004, pg 99). The predictability of food in a McDonaldized society means that the food consumed in one city, is the same as any other. The standardized nature of the food served in fast food restaurants means that we can purchase the very same product in most parts of the world he argues. This can be disputed in that there are always cultural variations in the food served in different countries, such as the meat used and sauces supplied the restaurant. Religious and cultural beliefs have an impact on the type of food on offer.   The menus are certainly not as standardized and uniform as Ritzer claims. Turner (2006) identifies this as a major criticism of Ritzer and argues that the extent and uniformity of McDonalds is not an illustration of cultural standardization (pg 82). He goes on to cite ethnographic studies which prove that McDonaldization is not a straight forward process. Standardized consumer experiences also involve keenness by businesses to minimize danger and unpleasantness (pg 102). Again, Disney theme parks are   a useful illustration   of this as they are extremely controlled environments free from crime and disorder. Shopping malls are another good example as they protect the shopper from the dangers of the outside world and provide a relaxed, upbeat environment. Ritzer discusses and documents an extensive number of areas of consumption which are characteristically rationalized and standardized. At this point, the argument that McDonaldization of society has standardized the consumer experience is quite convincing. However, many writers have criticised Ritzers McDonaldization thesis and I would like now to outline a few of the critiques that have been put forward, some have already been mentioned. I will then summarise and conclude the essay. Kellner (1999) points out firstly that Ritzer manages to cover a diverse number of areas simply because his thesis is so broad as to conceptually grasp and interpret a wealth of data (pg. 186). Kellner argues that Ritzers theory relies too heavily on Webers work on rationalization. This generates a one-sided and limited optic that needs to be expanded by further critical perspectives (pg. 187). Ritzers methods of research are also quite limiting and can be described simply as journalistic, he uses every day, observable illustrations which are easy to relate to and discuss. Therefore he is heavily reliant on media articles to exemplify his arguments. Absent from his theory is a consideration of the subjective aspects of McDonaldization and the role of human agents. How do we as individuals view the McDonaldization process and how does it serve our interests? There seems to be too much focus on production, with a disregard for the diverse experiences and practices of consumption. Kell ner suggests that cultural studies be included in the McDonaldiztion thesis. The McDonalds experience today for example, has arguably entered the post-modern realm, where McDonalds advertising has come to represent a quasi- mythical, hyper real world of Americana, family fun and good times (Kellner, 1999, pg 191). Kellner proposes that a multiperspective approach would be more valuable and the incorporation of the work of theorists such as Marx and Baudrillard would be useful. ONeill (1999) is also extremely critical of Ritzer and questions whether McDonaldization is a sufficient theory to explain the changes to our experiences of consumption in recent times. He describes Ritzers books as theory burgers   only suitable for the lay population (ONeill, 1999, pg 53).he concludes his chapter with the statement only you can stop teaching/reading Ritzer! (pg. 55). To conclude, Ritzer has claimed that the fast food restaurant has standardized everything related to the production and consumption of goods. From the shape and size of fries to the scripting of human interaction. This revolutionary system is indicative of changes in other areas of social life today, and   marks the beginning of future changes to come. Ritzer convincingly backs up his claims with an analysis of other phenomena such as education and leisure. By utilizing Webers classic work on rationalization and the iron cage of bureaucracy (1964) Ritzer applies and extends it to present day experiences of production and consumption. It is probably reasonable to say that the McDonaldization of society has standardized the consumer experience. But with his overly pessimistic analysis, Ritzer fails to offer any insight into the deeper social and cultural reasons and ramifications for this process. His theory is overly descriptive and presents a simplistic view of contemporary consume r culture. What is needed is, as Kellner argues, a theory which offers more than a one dimensional perspective and takes into account the subjective experiences and symbolic value of our practices. Bibliography Aldridge, A (2003) Consumption. Cambridge: Polity Press. Bryman, A (2004) The Disneyization of society. London: Sage. Hartley, D (1995) The McDonaldization of higher education: Food for thought? Oxford review of education. Vol. 21. Pp. 409-423. Published by Taylor and Francis Ltd. Kellner, D (1999) Theorizing/resisting McDonaldization: A multiperspective approach. In Smart, B [ed] Resisting McDonaldization. London: Sage. Marx, K (1844) The economic and philosophical manuscripts. New York: International publishers. ONeill, J (1999) Have you had your theory today? In Smart, B [ed] Resisting McDonaldization. London: Sage. Poynter, G (2002) Modules and markets: education and work in the information age in Hayes, D and Wynyard, R [eds] The McDonaldization of higher education. USA: Greenwood press. Ritzer, G (1998) The Mcdonaldization of American sociology: A metasociological analysis. In Ritzer, G [ed] The McDonaldization thesis. London: Sage. Ritzer, G (2004) The McDonaldization of society: Revised new century edition. USA: Sage publications. Schlosser, E (2001) Fast food nation. London: Penguin. Smart, B (1999) Resisting McDonaldization: Theory, process and critique. In Smart, B [ed] Resisting McDonaldization. London: Sage. Taylor, S and Lyon, P (1995) Paradigm lost: the rise and fall of McDonaldization International journal of contemporary hospitality management. Vol. 7 No. 2/3.pp. 64-68. MCB University Press. Turner, B. S (2006) McDonaldization: the major criticisms in Ritzer [ed] McDonaldization: the reader. California: Pine forge press. Weber, M (1964) The theory of economic and social organizations. New York: The free press.

Capitalism, Marketing, and the Insidious and Covert Co-optation of the

Capitalism, Marketing, and the Insidious and Covert Co-optation of the Self Subtitle: A Manifesto for Avatars 1. Introducing Avatars AVATARA-Sanskrit.; ava-'down', tarati-'he goes, passes beyond' literally, 'a descent', a conception described in the Bhagavad gita, 4th Teaching, 1-8 where Krishna confides: "when goodness grows weak, when evil increases, I make myself a body." (OED) Originally referring to the incarnation of Hindu deities, avatars in the computing realms have come to mean any of the various "strap-on" visual agents that represent the user in increasing numbers of 2 and 3D worlds. (Lonehead, ONLINE SOURCE, NO PAGE NUM) This essay studies the covert, market driven forces at work in our choices of images for the avatars inhabiting cyberspace, in order to understand the dangers of the exchange of self-images for advertisements. To forge a set of alternative resistant and forceful conditions for imaging what Sherry Turkle has termed "the second self," tactics based in imaging, language, and psychology can be opposed to the insidious and covert co-optation of the self by commodities. This essay is an attempt to examine the construction of alternative figures as models of resistance. The Manifesto for Avatars offers a formal set of oppositional strategies for constructing unconsumable self-images. The apparent freedom of identity and gender enjoyed by the participants in multi-user domains and the Internet in general (Langley, Stone) is a dangerous illusion, masking the corporate agendas dominating the nature and spirit of the construction of cyberspace and avatars. Imagine an internet chat room where we are all represented by the commodity of our choice. Much like the large, recognizable logos th... ...hler, L. Cartwright, and C. Penley. New York: New York University Press, 1998, 312-314 Stephenson, Neal. SnowCrash, New York, Bantam Books, 1992. Stone, Allucquere Rosanne."Will the Real Body Please Stand Up?: Boundary Stories About Virtual Cultures." In Cyberspace: First Steps, ed. Benedikt, 82-85. Talking Heads. "Once in a Lifetime." Perf. David Byrne, Brian Eno, Chris Frantz, Jerry Harrison, Tina Weymouth. Remain in Light. Sire Records, 1980. Thacker, Eugene. ".../visible_human.html/digital anatomy and the hyper-texted body", CTHEORY, 2 June, 1998. Online, n pag. Oct. 1998. http://www.ctheory.com/a60.html Turkle, Sherry. The Second Self-Computers and the Human Spirit. New York: Simon and Schuster, 1984. Ziff-Davis TV, Inc. "If You Build It, They Will Come." thesite: The Avatars 97 Conference. Aug. 1997 Online, n pag. ZdNet Sept. 1998 .

Could Schizophrenia Be The Answer To The Mysterious Vampire Legend :: essays research papers fc

Could Schizophrenia be the Answer to the Mysterious Vampire Legend? The vampire legend and many behaviors and experiences of schizophrenics seem to share many common traits. The traits that are most recognizable are "fears of being enclosed, periods of semistarvation or complete starvation, which can be associated with periodic gorging, reversal of the day-night cycle, and a preoccupation with or dread of mirrors" (Kayton 304). Though the term 'schizophrenia' or 'demence precoce' was only introduced in 1852 (Boyle 43), behaviors of people affected by this illness have been documented much earlier. The concept of a dead person returning in his living physical form and feeding on the living is considered a vampire. The vampire is believed to also be capable of transmitting his vampirism to those he infect or bite. Kayton recognizes that though this belief has been found in early writings of the Babylonians, Semites, and Egyptians, the most famous vampire scare swept Europe in 1730. This vampire epidemic lasted approximately five years (305). The legend consistency continues with adolescent and young adult schizophrenia. It is presented to us that young suicide victims were most likely believed to become vampires and attack members of their families (Kayton 304-05). Suicide was not an uncommon event among schizophrenic patients (Boyle 255). Suicide patients are a very important part of this equation because according to the legend in England suicides were buried with a stake pierced in or near the heart. This was to ensure that that the ghost of the person would not come back and haunt the living, to prevent the suicide victim from becoming a vampire (Kayton 305). In Dracula, Lucy was killed after she had already started to haunt the living. She was killed after with a stake driven through her heart as a "duty to others" and to the dead, so that she may truly be "passed away", as "God's true dead" (266, 277-279). Some documented cases of vampirism indicate that sometimes the psychodynamics' of vampires can erupt into materialized behavioral psychopathology (Kayton 304). For example, Vincenz Verzeni an Italian in 1872, a Frenchman named Leger in 1827, and a German Fritz Haarman demonstrate to the rare appearance of clinical vampirism (Kayton 306). Haarman himself killed approximately 24 adolescent males. This is interesting since many believe that vampires only attack those of the opposite sex. Even Bram Stoker's Dracula disproves this belief when the Count (Dracula) informs the three vampire women that Jonathan belongs to him (55).

The Nirvitarka Concentration as Represented In Narayans Mr Sampath Ess

The novels of R.K. Narayan reflect that Indian sensibility which has been acquired through the ages from the wisdom of Indian philosophical thought that has been continually enriched since the ancient times but which had receded since colonization. Narayan adopts this 'theoretical base of the Indian philosophical tradition to retrieve and reconstitute a sense of Indianness. Perhaps, this is why he has proved to be "the most lasting, highly rated and widely accessible, while his writing is the most consciously rooted in local circumstances, traditions and values" as claimed by Dennis Walde(694). Meenakshi Mukherjee had earlier recognized Gandhi as having reached the state of Jeevan Mukta as depicted in Waiting for the Mahatma (Mukherjee 99-100). Even V.P. Rao observed that "Krishnan practices some sort of yoga. He goes through the... The last three stages of Dharana, Dhyana and Samadhi."(Rao 32)Taking this a priory. I attempt to evaluate Srinivas of Mr Sampath on the scale of Patanjal i's Nirvitarka concentration as mentioned in his Yogasutra. Before embarking on the venture of interpreting Srinivas's experience of undergoing Nirvitarka concentration during an exorcist's ritual, it is imperative to have an overview of Patanjali's Yoga philosophy, of course, in a nutshell. Throughout this paper I have referred to P.N.Mukerji's translation of Patanjali's Yoga-sutra as well as of the commentary on Yoga philosophy by Swami Hariharananda Aranya. In his Yoga-sutra Patanjali expounds the theory of controlling the mind in order to know the Self. As he says, ;ksxfpÙko`fÙkfujks/k% (Aranya 7) Yoga is the discipline of restraining the fluctuation or modification caused due to the occupation of the mind. The occupation of the mind is to create t... ...his family, at the crucial moments of their life by acquiescing to take care of his father in the absence of Ravi and his mother when she takes Ravi to the tantric's village Works Cited Aranya,Swami Hariharananda.Yoqa Philosophy of Patanjali Trans.P, N.Mukerji.Calcutta: University Press, 1963. Bowling,L.E. "What is the Stream of Conscious Technique." Critical Approaches To Fiction. Ed.Shiv K.Kumar and Keith Mckean. New Delhi: Atlantic, 2003.331-345. Mukherjee,Meenakshi. The Twice Born Fiction. New Delhi: Heinemann, 1974. Narayan,R.K. "Mr. Sampath." The World of Malqudi. Ed.S.Krishnan. New Delhi: Viking, 2000. Rao,V.P. "The Art of R.K.Narayan." The Journal of Commonwealth Literature. 5(1968) 32-35 Warder, Dennis. Post-Colonial Literatures in English: History, Language, Theory. Oxford: Blackwell, 1998.Ind.Rpt.2002.

Organ Donation Essay

The process of taking functional organs and tissues from one person for transplantation into another individual is called organ donation. Whereas, any part of the body that performs a different and special function is referred to as an organ. Transplantation takes places quite successfully today between well-matched human beings. Majority of the organ recipients are able to live five or more years. Skin, cornea, bone marrow and kidney transplants are the most common today. Moreover, lung and heart transplants are also gaining precedence. In commonplace terms, organ donation is the removal of working, healthy organs from the body of an individual who had pledged while being alive that his organs could be donated to a person requiring it. Usually the tissues or organs are taken out in a manner similar to surgery. Moreover, all the incisions are clogged at the end. Organ donors can include people of all ages. It is not restricted to any particular group, nor is it restricted to any cert ain age limit. In the present era, organ transplantation is widely recognized as of the most gripping medical advancements. It is almost the elixir of life to individuals with deteriorating organs who require other fellow beings to donate them organs. With the increasing cases of organ failure in society and the insufficient supply of organs, there is an enormous gap between organ supply and organ demand. Subsequently, it takes ages for a person with deteriorating organs to get functioning organs from another being. Moreover, numerous deaths have been reported in that waiting. Thus, these events have aroused moral, societal and ethical concerns regarding the allocation of organs, supply and the use of surviving donors as volunteers, including those who qualify as minors. Unfortunately, it has spurred the practice of selling organs by money-makers for their own monetary gains and vested interests in many parts of the world by exploiting the poor. This has spurred corrupt practices where organ donation is concerned (Shroff, 2009). While we are on the subject of organ donation, an ethical issue is the procurement of organs and tissues. Firstly, this includes the buying and selling of human organs and tissues: There are some people who believe that human organs and tissues ought to be bought and sold in order to quantify the supply and show deference for other people’s autonomy. On the other hand, there are people who believe that treating any part of the body like a saleable good is a violation of human dignity. Organ donation has evolved considerably in the last 50 years. Following is a history of the procurement of organs and tissues. †¢ Successful transplantation of various organs Initially, organ transplantation started with kidneys, but now it has diversified to lungs, livers, hearts and other organs. It has slowly evolved to encompass various parts of the body. Progress in organ donation and cadaveric practices To decide who can donate organs has been a continuously evolving process. Firstly, it started with living donors and later moved on to include dead and brain dead donors. Even today, there are debates about growing and limiting the qualified donors. In the year of 2001, the surviving donors managed to even outnumber cadaveric donors. This was a milestone in the history of the United States. Formulation of anti-rejection drugs to enhance development and success The formulation of anti-rejection drugs has compounded the success of organ transplants. In the 1960s and 1970s, immunosuppressant drugs were used to increase the success rate of organ transplants (Flaman, 2008). Cyclosporine was stumbled upon in the 1980s. It greatly improved the success rate for patients undergoing transplants. The overall results were also improved. A phenomenon called xenotransplantation also became well-known – this entails the usage of animal organs for human transplantation. Subsequently, the firs t xenotransplantation was conducted in 1986. This breakthrough means of transplantation started gaining popularity and researchers started performing more intensive studies on it. The number of people who required organ transplantation started to multiply. The discovery of the first artificial organs In the 1980, the first artificial heart transplant took place which was followed closely by the American public and the news media. This basically involved segmenting organs into pieces (either from cadaveric donors or surviving donors). In 1996, the first split liver transplant too place. It permitted one cadaveric liver to be used among several patients who required a transplant. Stem cell research: This basically involves the examination of human embryo and adult’s cell in an endeavor to find out how organs are development and what stimulates their development. There are certain ethical concerns regarding how organs and tissues are obtained. For instance: a pharmaceutical company in France buys placentas from 110 Canadian hospitals in order to produce blood products and vaccines. However, there are some poor people in countries, such as India, who sell their kidneys for $700 or even more than that. There have also been cases reported in India where people have gained consci ousness after a kidnapping incident, only to discover that one of their organs has been removed in that process (Caplan, 2010). In regards to this issue, there are people who draw a difference between waste matter of humans, certain body parts that happen to regenerate such as blood and non-regenerative human organs such as kidneys. There are many people who differentiate profit making from covering the donor’s expenses. If a donor has to pay for organs, this can put undue pressure on him. It nullifies a contract or free consent. There are some people who are also fearful of the fact that if the buying and selling of organs became a notorious business, then it would undermine the nobility associated with organ transplants. It could be detrimental if the organ just went to the highest bidder. The equity would be compromised upon as donating organs would depend upon the ability to pay rather than finding out how they should be distributed. There are some people who argue that t his can be brought under control by monitoring sales. If the buying and selling of organs and human tissues is completely restricted, then it would drive the market underground. Since there are numerous controversies associated with the buying and selling of human parts, there are many who believe that other alternatives should be adopted (Thomas, 2009). Media Publicity There are several instances when an organ or tissue is acquired for a person by showcasing their need through the media. This could negate the other transplant channels through which it is normally obtained. Moreover, the correct criterion of selecting recipients, which is usually done on the basis of greatest needs and greater likelihood of benefit, can also be overlooked. However, publicity through media creates awareness in the public domain about the need for transplants and in the long run will increase the supply of organs and tissues. Voluntary consent basically entails a person making an intended offer to donate their organs after their demise. In the case of cadaver donation, a person can intimate their consent by advanced directives, such as by filling out the Universal Donor Card, part of their driver’s license. When the transplant is from a living donor, free consent is necessitated. However, it is best to have established consent regarding a deceased donor because this act exhibits love and responsible stewardship over one’s body. Moreover, it also communicates the wishes of health care professionals and family to the individual as well as others. When there is no pre-existing consent, the person who holds responsibility for the dead body should be approached regarding donation. It is imperative that the wish of the deceased person should be upheld. Medical ethics in organ donation has become imperative. This is basically a system comprising of moral principles that applies judgments and values to the process of organ donation. Autonomy is the sole prerogative of the individual to choose what happens to him/her even if this means dying in the process. In this regard, even if a person wishes to contribute his organs to another and thus die, he should not be prevented from doing so. On the other hand, fidelity entails adhering to the choices of someone, even if paying no heed to them would save another person’s life. Confidentiality means protecting the names of the donor from being let out in public or as per the desire of the patient. Hence, if a person prefers to remain unnamed while consenting to donate organs, his wish should be upheld. The team performing the transplantation can ask questions, but foremost it is imperative to prioritize the desire of the patient over anyone else (Truog, 2005). In order to address the ethical issues associated with organ donation stated above, it is important for health care professionals to be acquainted with the meaning of organ and tissue donation. They should be well-versed with the procedure of organ donation and to perform it in the best and most efficient manner possible. It would also be a good idea to render training to members of the health care team so that they can approach potential donors and families in a sensitive manner. To facilitate the process smoothly, they should be able enough to provide the necessary social and personal support during the process of mourning. Providers of health care also need to learn that respecting a dead person is a prerequisite of our humanity. It is also pertinent to mention that any reference to the deceased should be done with utmost sensitivity and using the most appropriate names. Furthermore, to compound the potential for transplants, providers of health care have a fundamental duty of rai sing the general level of awareness of needs. It should be done in a way that protects the rights and privacy of the patient, does not tamper with the medical process in any way and also does not remove attention from other urgent matters (NHMRC, 2012). References Shroff, Sunil, NCBI Legal and ethical aspects of organ donation and transplantation, (2009), Retrieved from: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2779960/ Flaman, Paul, Organ and Tissue Transplants: Some ethical issues, (2008), Retrieved from: http://www.ualberta.ca/~pflaman/organtr.htm Truog, Robert, The Ethics of Organ Donation by living Donors, (2005), Retrieved from: http://www.nejm.org/doi/full/10.1056/NEJMp058155 Thomas, Chris, Ethics around Organ Donation, (2009), Retrieved from: https://www.chf.org.au/pdfs/hvo/hvo-2008-1-ethics-organ-donation.pdf NHMRC, Donating organs after death, (2012), Retrieved from: http://www.nhmrc.gov.au/_files_nhmrc/publications/attachments/e29.pdf Caplan, Arthur, Organ Procurement and Transplantation: Ethical and Practical Issues, (2010), Retrieved from: http://www.upenn.edu/ldi/issuebrief2_5.html

Ways has gender expectation changed over generations

Gender expectation generally means sets of behavior that society decide how female or males should think, act or feel. Many people get confuse about thinking that sex and gender are the same; however, Ashley Grossman, sociologist, explains â€Å"sex is biologically assigned while gender is socially constructed, socially created†. (Grossman) Therefore, gender is influenced by cultural, family, environmental, religious, educational, socioeconomic and geographical setting; in other words, it Is more nurture than nature. Many theories have been written to describe the gender role, how It Is formed.For example, The Evolutionary Psychology Theory of Gender says that different roles in reproduction places different pressures on males and females, which creates gender roles as the man being the more competitive and violent figure, while the women being more involved in nurturing activities. The Social Role Theory of Gender says that gender roles are formed by psychological gender diff erences caused by contrasting social roles of women and men. The Social Cognitive Theory of gender states that children's gender development occurs through observation and imitation of gender behavior.While my conclusions will not be based on these theories, they do help explain the formation and change of gender roles across time. Let us have a jump in the past. For more than 7000 years of human history, since agriculture and early States emerged, men were dominating the society they lived in, from the micro-world of families to the public macro-world of education and work. They have been tasked to provide for their family, from hunting and bringing home food for survival, like In our earliest days, to go to work and earn a paycheck and bringing home the bacon, like in our recent times.On the contrary, women were not even considered legal entities, persons in the legal sense. Until the end of the 19th century, an educated woman that was actually able to read books and have her own opinion, was not considerable a desirable wife. That's how strong the Institutionalizing of differentiation between women and men within society was. Even today, In some society, women are the slaves of men, completely disemboweled and vulnerable; some they must cover their faces In public or forbidden to appear outside their home without the presence of their husband.Back o 18th Century, sex role were rigid, with women assigned to be caregiver, mother. â€Å"In classic German phase, women were expected to dedicate themselves to the four KS : Creche (Church), Chuck(Cooking) ,Kinder (Children), undo Killdeer (and cloths)†. (Tier-Anna 13) This is female expectation In the past, and If a woman tried to break out of these roles , she might risk getting server disapproval. Regarding the education of women, the intellect of woman was limited by an unjustifiable restriction: the education was not objectively given to women. They were excluded from the subjects which men were trained .In the case of few people, male or female, attaining some education beyond basic reading, writing, and little math, the higher education was reserved primarily for men. Moving on the political point of view, women were not allowed to get Involve In pollute: had no right to vote, had no chance to be a governor, been changed drastically, generation over generation, more in women than men: women have come a long way; they are getting married later in life, giving birth later and they are getting more opportunities in which in the past generation were not allowed to.Likewise, men have more responsibilities in many roles which in the past were expected from women. We can list the main differences from the past in family rules, education and work. In recent years there has been a redefinition of man and woman roles in the family. The man tends to spend more time with their children, taking advantage of a working woman. Statistically though, only the time spent with children has increased from the father side. The mother, despite working, still spends the same time with her children, which is still higher that the father. Eventually, the chores are done from a person they both hire.The role of father has changes so much that there has been a rise of men's groups which feel been disadvantaged in this society where the legal system and the family court (in matters relating to access, child care and associated financial costs) is definitely in favor of women. Glen Sack shares his idea regarding to being househusband or stayed home dad (SHAD) that â€Å"Men need not fear a loss of power when they become a SHAD. While Shads are sometimes stereotyped as being at the mercy of their stronger wives' commands, in reality, I have more power in the family now than I ever did hen I was the family breadwinner† ( Sacks 266).This example shows that staying home and taking care children, which is expected to be a woman Job, not only man can do, but also been accepted from soc iety. Coming to education, women have finally gained access to all kind of education, even if there is still a margin of higher paid salary among the male gender. While there is improvement, for the social status of women in education and work participation rates, women still are experiencing conflict and differences in power in the workplace. For centuries there has been a sexual division of Jobs' rates of pay were women were paid much lower than males.This difference was Justified by the idea that men had the responsibility to support their family, whereas women tent to work less because of family commitments, childbirth and child-bearing ; therefore, occupations dominated by men tend to be more lucrative. Today a woman has access to all kind of Jobs, but because not all women want to dedicate themselves to a career, many women prefer to work part- time or accept less demanding positions. But it is only a question of choice, a woman choice. It is important to notice that change fo r women in society has led to men re- evaluating their roles.In the 21st century, a group of fathers meets regularly. Their agenda is that divorce, family law and economic crisis are reducing many males to a marginalia role within society. They feel that their situation is very similar to women in the past. Many men feel that due to divorce, unemployment and shifting of social norms, they are in an inferior position. Coupled with females outperforming males in different areas, from school grades to Job performances, some males do not feel it is an advantage to be a male.Eventually, this historic conflict about social differences between men and women has come to a point where cooperation between the two could be helpful to both. The shifting of power from a man dominance world to woman dominance world means still inequality and discrimination. Maybe equality of opportunity and outcome can be better achieved difference. In the end, the competition of a Nation depends significantly on whether and how it educates its female and male talent to maximize its competitiveness and development potential; it means that each Country should strive for gender equality.

How accurate is the film Gladiator Essay

Gladiator is a wonderful story and won Best Picture in 2000. Even though the movie is so well done it does not mean that the story is historically accurate. The movie includes many historically accurate facts ranging from some of the characters to the society of Rome. However, Gladiator is for pure entertainment, and just like the real gladiator battles, it is for the enjoyment of the viewers. The film added to the cinematic categories such romance and intrigue but at the same time took away from many historical aspects. Even though the movie is on the whole historically inaccurate there are a few historically accurate details. In Gladiator, the hugeness of the Coliseum is very well and accurately portrayed. The Coliseum is larger then Shea Stadium, and that greatness and grandeur is shown correctly in the film. Also, the movie correctly portrayed the armory of the times. The breastplates were correct and so too were the facemasks and other such battle suits.( http://www.online-shrine.com) The movie shows these true details in order for the viewer to think that the other more amazing parts of the plot are true. Also, by adding the truths it makes sure that the movie will not seem neither phony nor cartoonish. The reason Gladiator can not be considered historically accurate is because of the glaring errors in the characters and the emotions and actions of the characters. Firstly, Crowe’s General Maximus Decimus Meridus is a total fake. He is not a real person nor is he very similar to any one else in history. Maximus is instead a hodgepodge of many other people. The one true person who is totally shown incorrectly is Commodus. Commodus is shown as a grownup that never outgrows his childhood. However, he in fact was not like that at all. In the film Commodus is shown killed is father because his father believed he wasn’t fit to rule. In truth Commodus did not kill his. Historians generally agree that, Marcus Aurelius died of the plague in Vienna on March 17, 180 CE (www.nmia.com). It is also untrue that Marcus found his son unfit to rule. He had Commodus named Caesar when he was 5 years old, and named Commodus as his successor when he was seventeen. As a Roman father he undoubtedly loved and spoiled his son terribly. Gladiator is not a historically accurate film and is filled with hogwash. The film can not be used to study that time period and can only be used as a great Hollywood film but nothing more. Gladiator deserved all of its accolades because of the film in its own right but not because of the history it used to tell the story. Gladiator 28 Feb. 2004 < http://www.online-shrine.com/reviews/gladiator.php> Is Gladiator true 28 Feb. 2004 < www.nmia.com/~pslock/r_glad.htm>

Commerce as the optional subject

When I was in the 9th grade, I took up commerce as the optional subject for the sheer reason of exploring it anticipating a career in a non-science field. My High School results card declared my excellence of commerce over science and I took that as a clue to take up commerce in Junior college & to later pursue it in my undergraduate degree. I secured a First Class with a specialization in Financial & Management Accounting. During my days as commerce undergraduate, I came across various options for a choice of career and perceived Management to be a challenging, versatile, innovative & evolving preference of many. Though it attracts a multitude, only a handful are able to make a mark and I want to be amongst those few. Having finished undergraduate studies, unlike many of my batch-mates, I did not opt for a job that would train me in either back office support or bare minimum accounting practices; only to end up doing a clerical job for the sole purpose for earning money. I decided to continue my studies to shape up my career and choose Healthcare Management. I joined the Symbiosis International University to initiate my professional studies. The Healthcare Industry is one, which affects peoples’ lives & contributes towards the building of any nation in a holistic manner. Also, globally one can categorize the Healthcare Industry as one with a high a potential for growth, development and innovation for a better living in times to come. The Business Week Magazine cites that â€Å"since 2001, the health-care industry has added 1.7 million jobs†, which is quite a high number when compared to other industries. Moneycontrol.com, a leading finance & investment oriented website says that â€Å"A latest study by global management consultants McKinsey predicts that India's healthcare industry will reach a staggering USD 190 billion mark in less than two decades†. Job opportunities in the Indian Healthcare Industry are like diamond mines in an unclaimed terrain. Early claimants get the maximum benefits. In this industry, I have discovered various opportunities that can be take me places. To blend my knowledge of finance with healthcare I studied Health Insurance at Bajaj Allianz, India’s leading insurance providers. Further, I worked with a healthcare consultancy & a cardiac care set-up as a part of Project handling teams. Presently, I’m associated with a Super speciality Ophthalmology Institute as Manager (Administration & HR). But, I have come to a conclusion that to succeed in this super specialized industry, I need additional education to build a better career. This is the reason why I look ahead at new horizons for enriching experiences to polish my know-how on Finance. I believe I have the dedication, resilience and resolve required to do justice to my aspirations. I am confident that these traits would help me to contribute to the challenging and intellectually stimulating environment of (NAME) University.

Explaining Childrens Development Essay Example | Topics and Well Written Essays - 1250 words

Explaining Childrens Development - Essay Example His definition of this approach was highly practical. Thus, Watson believed psychology should be a purely objective field of knowledge used to accurately predict and control human behaviour and development. Introspection and self-analysis are useless if applied to psychology and there is no difference between humans and animals. In fact, Watson neglected the concept of the conscious and unconscious as such (Littleton, Toates, & Braisby, 2002). Formulating his views Watson relied primarily on the Ivan Pavlov's discovery of the mechanism of classical conditioning. Pavlov's studies of dog's digestion transformed the common understanding of learning and development. The scientist carried out a series of experiments in order to test his initial conclusions. He provided a sound or light signal that was immediately followed by some food placed in the dog's moth. The dog started to perceive the signal in conjunction with the food and after several repetitions the dog salivated immediately after the signal even without any food. This fact made Pavlov introduce a new psycho-physiological concept of a conditional stimulus in distinction to an unconditioned stimulus (Littleton, Toates, & Braisby, 2002: 170-171). Although Pavlov revealed the phenomenon of classical conditioning during experimental studies, which involved animals, the key principle of this process proved valid in human behaviour too. Watson described an example of the classical conditioning in human beings. Albert, an infant with a pet rat, was not afraid of it until once Watson banged a metal plate while the boy was reaching for his pet. Subsequently, Albert started to demonstrate fear of the rat (Littleton, Toates, & Braisby, 2002: 172). Another good example of the classical conditioning in human behaviour is the bell-and-pad technique that is often used to cope with bed-wetting in children. Two perforated metal sheets connected to a low-tension battery are placed under the bed sheet. When a child moistens the bed urine short-circuits the sheets, and the battery produces a laud alarm making the child wake up. After several alarms the child is able to wake up without the alarm: the sensation of a full bladder is finally conne cted to the necessity of waking up (Lattal & Chase, 2003). Skinner further elaborated on the behaviourist conception of behaviour by paying attention not only to stimuli resulting in certain patterns of behaviour, but also exploring the stimuli affecting the actor after performance. In a series of experiments involving rats and pigeons that were rewarded with food for pressing a lever in the Skinner box, the scientist observed that positive stimuli led to more frequent repetition of the act that caused them; he called such stimuli "reinforcers" (Littleton, Toates, & Braisby, 2002: 175-176). Skinner recognised situational influences as predominant factors that cause different reactions of children. The reactions largely depend upon the previous experience and genetic code of individual. Skinner also believed that analysis of specific mental states, which had been so popular in psychoanalytic

Computer security Essay Example | Topics and Well Written Essays - 250 words - 1

Computer security - Essay Example Every organization should be cautions to information or sites concerning their web services. Most hackers would normally exercise the illegal practice to either search for credit or endorse a basis when vandalizing a high profile site (Lennon, 2012). Oracle Corporation’s website was hacked, and words displayed to cause confusion and outcry from the users on the homepage (Lennon, 2012). The practice of hacking led to prosecution and fine of Razvan in the court of laws. Security countermeasures that might be used to avoid hacking include frequent change of passwords and use of latest data protection versions of software. Additionally, hacking can be avoided in the future by educating users about prior changes in the user interface details that might confuse them. Users should only trust official information from Companies websites and not messages that are displayed at the homepages. Hacking is a process that disables normal operation of a website or a webpage. It is an illegal activity performed by individuals who gain access to an individual or organization’s website, then deface the crucial features in the webpage. The hacking process leads to users being unable to enjoy the services from the website. The implications of this practice are that other users were able to access the webpage using their mobile phones, but others could not do so using desktop computers. This caused confusing among the users since no prior information or the company’s press had offered disclaimer. Similarly, other services were functioning as usual without any reported cases of vandalism. It appeared that there was also a chance that Oracle’s web group made an error during update development or site protection (Lennon, 2012). Hacking is not a regular maintenance practice by organizations but a means aimed towards affecting the operations of commonly visited

Special Education Essay Example | Topics and Well Written Essays - 1750 words

Special Education - Essay Example Tenet #1: Free and Appropriate Public Education (FAPE) The opinion within P.L. 94-142 ensures to provide free education to all citizens with disabilities in an appropriate educational setting. The tenet in this regard, interprets to provide education in a separate setting including special classes, floors and all-inclusive care facilities within the schools (Strax, Strax, & Cooper, 2012). Tenet #2: Least Restrictive Environment (LRE) The opinion of Least Restrictive Environment (LRE) in the P.L. 94-142 clearly interprets that the students with disabilities should be delivered with special education along with t additional support to develop their physical, mental and behavioral growth (Strax, Strax, & Cooper, 2012). Tenet #3: Due Process The notion of due processes interprets the serving procedures of the educators such as checking and balancing the care facilities of the institutions with the families of the students with disabilities (Strax, Strax, & Cooper, 2012). Tenet #4: Parent al Participation The participation of parents within the special education setting is also an important tenet that ensures to invite and inform them regarding the educational support rendered by the institutions (Strax, Strax, & Cooper, 2012). ... Program (IEP) tends to document specific disability of each individual student accompanied by their required educational support and needs (Strax, Strax, & Cooper, 2012). Thus, the above discussed tenets are certain ways through which teachers can support all students in their classes having any sort of disability or not. Chapter #8 Serving Children With Severe And Chronic Disabilities Often Magnifies The Conflicts Between Parents And Providers (Schools And Other Service Providers). What Can Be Learned From Reading The Author's Perspective, Which Helps Better Understand How These Conflicts Work In Actual Situations? Although the participation of parents in special education system delivers adequate support to increase the efficiency of the education facility, it also brings challenges while enhancing the physical, psychological and behavioral nature of the students with disabilities. Therefore, it can be learned from the author’s perspective that the involvement of the parents and the families of the students with severe and chronic disabilities convey various challenges for the educators to improve students’ state of mind (Strax, Strax, & Cooper, 2012). According to the author, the participation of the parents or families of the students bearing severe or chronic disabilities creates barrier for the educators to enhance the efficiency of their educational settings. In this regard, it can be learned that the students with severe or chronic disabilities require special care setting which might not be agreed or accepted by the parents resulting in limiting the time flexibility of the educators by a certain degree. Moreover, the participation of the parents of the students with severe disability often generates conflicts between the families and the care givers

New Product to the Market (Timed Drink Dispenser) Essay

New Product to the Market (Timed Drink Dispenser) - Essay Example It is also cheap and hence affordable to most people all over the nation. Market segmentation involves marketing strategies that are used for classifying a broad market into subsets of consumers with similar needs for the product (Kotler 68). The specific characteristics of the product are divided into different categories of age, location and family size. The marketing strategies are designed to target specific customers. Segmenting helps in measurability, which is determining whether a particular segment is fit enough to be pursued. Accessibility is also a criteria in segmenting which entails reaching a given target group, where a region where people pay less attention is inaccessible. Demographic segmentation is also used to classify the market by dividing it into the variables of age, location and even family size. Demographic segmentation is great for segmenting customers into different groups, where customers are linked to the variables and segmented accordingly. Segmenting of the market involves dividing it into groups of consumers with similar wants. Consumer based market segmentation is performed on a specific product basis so as to create a close relationship between the consumers and the product. This demographic segmentation helps in identifying groups of similar consumers and the potential ones. ... The target market is mainly young people in the mid years since they may use the dispenser a lot in carrying alcohol and some types of beverages. Most youngsters prefer carrying beverages around and this dispenser is efficient for them since its pocket friendly, portable and can hold a lot of drinks. Most consumers’ preferences vary with age, in this case very young children may not see the essence of this dispenser but a bit older youngsters will know its importance. Psychographic segmentation is also essential since it helps to understand the consumers’ lifestyle. Product positioning is the next step in product introduction after the target market has been identified. Positioning entails ascertaining a product and how the potential consumers view it. Segmenting helps in matching the consumer’s needs, reduces expenses, improves cash flows and improves productivity. To reach this group of customers, a lot of advertising is involved. Using demographic segmentation we target the young and also large families. With a family of six the dispenser can hold drinks to keep them going all day since the dispensers vary in size and one can get the required one. When considering the potential market for a new product, the size of the market is important since it determines the profit margins that will be gained from the product (Kotler 212). The target group should be stable since the product should be in the market long enough to break even. The potential customers should be easy to reach, that is promotions and distribution channels should reach them. The product can also be reached cost efficiently by the market intervention. The product has many benefits to the consumers since its cheap and readily available; it is portable by those going for picnics and

Reading Questions Essay Example | Topics and Well Written Essays - 500 words

Reading Questions - Essay Example Education is the foundation of our current global economy which is driven by knowledge. Many Americans enjoy the privilege of obtain student visas to study in renounce universities outside the United States. Student visas foster professional development by allowing foreign people to study in the United States. The knowledge economy of the 21st needs more people to sacrifice themselves studying in order to improve themselves. There should be any imposition on student visas and the government should create new mechanism to make it easier for foreign student to stay in the US once the graduate. There is a shortage of talent in the US, thus keeping these professionals contributing to our economy once they graduate is in the US best interest. Based on the assumption that immigrants created cost for US taxpayers a remedy for this situation is to create a special tax bracket for illegal immigrants so that can contribute to our fiscal situation. Another way for immigrants to contribute to our economy is by creating special programs in which immigrants would have to volunteer their time free of charge to contribute towards social causes. Another way to generate income towards the national economy is to place a price on visas. For example a visa can cost a person $10,000; the money would not have to be paid up front in order to eliminate discrimination against poor people. The immigrants would have to pay the fee by working legally in the United States while their visa is valid. These strategies would be independent of the criteria to become a legal resident. There are differences between the immigrants now and the immigrants from a century ago. A100 years ago the United States was not as populated and it actually needed the immigrant labor to meet the demand for jobs. Nowadays the US economy is not even able to create jobs for its own residents. The