Thursday, January 9, 2020

Walt Disney Organizational Structure - 1115 Words

The Walt Disney Company’s Organizational Structure Organizational structure The Walt Disney Company’s organizational structure looks most like a horizontal structure. Horizontal structure is based on departmentalization or subdividing the organization into subunits (Bateman amp; Snell, 2011). The Disney Company has five business segments: interactive media, studio entertainment, consumer products, parks and resorts, and media networks. These departments are grouped by product which is a great example of the divisional approach. Each product is closely related to the other as they all are about entertainment in one form or another, but they do still have their own descriptions. The interactive media segment uses digital media to†¦show more content†¦Geography is a factor because all of Disney’s business segments reach all over the world. They have amusement parks in several countries, their movies are translated into many languages worldwide, and the consumer products segment has thousands, if not more, types of merchandise that is shipped everywhere. The media networks, whether cable, publishing, radio, or television are broadcast in almost every country. ESPN is, according to their slogan shown at almost every broadcast, the worldwide leader in sports programming. Departmentalization is what their structure is based on more than anything else. Creating the five separate business segments makes it easier to manage a company as big as Disney. Even though there are separate divisions, they all work towards Disney’s vision which is simply, â€Å"To make people happy.† This vision complements their mission statement which s ays, The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world. (Tama, 2011). Disney uses a division of labor to assign different tasks to different people or their groups. The processShow MoreRelatedEssay on Organizational Structure of Walt Disney World756 Words   |  4 PagesOrganizational Structure Throughout the last three to four decades, since Walt Disney World opened its theme park in 1971, the park has undergone an incredible transformation. When the park originally opened only three rides were available and now after adding new rides, attractions, and other developments, there is over forty seven square miles of space. 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